Prateek Lifestyle
Caching in on the booming retail space, Prateek Lifestyle is venturing into Value Lifestyle Malls, and has plans to revolutionize this segment further. The first Value Lifestyle Mall – COUPON was launched in Bangalore in July 2007. Coupon is a seamless mall with a wider range of apparel footwear and accessories for men, women, youth and kids. Coupon also stocks a wide range of products for the home including home linen and home décor accessories. The Value Lifestyle Malls sells branded apparel that is one season old, at a discount. Brands include Adidas, Allen Solly, Arrow, Bossini, Benetton, Biba, Bombay Dyeing, Dockers, Enamor, Gini and Jony, Jockey, Lee, Levi’s, MTV, Nike, Puma, Reebok, SF Jeans, Scullers, Urban Yoga, Weekender Kids, Zapp, ZYXW among others. Prateek Lifestyle aims to have more than one store in the top 10 metros.
Prateek’s next venture is into Kids Wear, for which it has tied up with German brand, Kanz, one of Europe’s largest kid’s wear brand.
A full-fledged apparel manufacturing unit, begun in 1995, Prateek Apparels now boasts of clientele of leading brands including Westside, John Players, Levi’s, Dockers, Lee, Wrangler, Van Heusen, Cottons by Century among others. From concept to design Prateek Apparels provides value-adds at every stage. Taking on a comprehensive approach, the company’s services include brand research, fashion forecast, brand communication, design and product development, merchandising client interface, sourcing, production, planning and control, manufacturing and quality assurance.
Since commencing operations in 2004, Munch Design Worx has come a long way in design management, by offering a range of creative solutions to international and domestic clients across the spectrum of fashion and lifestyle industries. The company is into graphics, textile design, accessory design, packaging or visual merchandize concepts among other creative solutions.
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